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Car Dealership Lighting in the Bay Area

As a car dealership owner or manager of a car dealership in the Bay Area, you know that your primary goal is to attract customers and increase sales. However, did you know that the lighting plan of your dealership plays a crucial role in achieving this goal? The right lighting plan can make your dealership more appealing to potential customers, and can also increase customer satisfaction. If you want to know more about how IMS builds perfect lighting plans for car dealerships in the Bay Area then continue reading or contact IMS today to talk about how we can help you upgrade, retrofit, or otherwise enhance the lighting in your car dealership today.

Indoor Lighting Plan

Creating an indoor lighting plan is the first step in illuminating your dealership. It’s essential to determine how many light fixtures you need and where to place them. Choosing the right type of lights for each area of the dealership is also vital. For example, High Bay LED lights are excellent for service departments, while low bay lights or LED Shop lights are ideal for the showroom and office areas. You could also consider eco-friendly lighting options such as compact fluorescent lights, which are energy-efficient and can significantly reduce your energy bills.

Outdoor Lighting Plan

Outdoor lighting is equally important for car dealerships. It not only enhances the beauty of your dealership but can also make the vehicles on display more visible to prospective buyers. Customers prefer well-lit areas that allow them to get a clear view of the cars. Choosing the right type of outdoor lighting based on location, type, and wattage can have a significant impact on your dealership’s sales. Moreover, adequate and balanced outdoor lighting can also increase customer safety by discouraging crime and minimizing accidents.

Lighting Requirements and Plans For Indoor and Outdoor Lighting in Car Dealerships

Creating a comprehensive lighting plan for a car dealership involves carefully considering the indoor and outdoor spaces, ensuring adequate illumination, energy efficiency, and adherence to the dealership’s branding and aesthetic goals. Here’s a step-by-step guide on how to determine the number of light fixtures and types of lights for different areas:

  1. Assess the Space: Begin by conducting a thorough assessment of the dealership’s indoor and outdoor areas. Take note of the showroom, sales offices, service bays, customer lounges, parking lots, entrances, and any other relevant spaces.
  2. Lighting Requirements: Identify the lighting requirements for each area based on its purpose. For instance, the showroom and vehicle display areas will require accent lighting to highlight the cars, while offices and service areas may need more functional lighting for work tasks.
  3. Lumens Calculation: Calculate the required lumens (brightness) for each area based on its size and intended use. Different spaces will have varying lighting needs; for example, a showroom will need more lumens per square foot compared to a customer lounge.
  4. Light Fixtures and Types: Choose appropriate light fixtures for each area based on their lighting requirements. For accent lighting, spotlights and track lighting may be suitable, while for general illumination, recessed LED panels or suspended fixtures could be ideal.
  5. Energy Efficiency: Opt for energy-efficient lighting solutions like LED fixtures. LED lights not only consume less energy but also have a longer lifespan, reducing maintenance costs in the long run.
  6. Aesthetic Considerations: Ensure that the selected light fixtures align with the dealership’s branding and design aesthetics. Lighting can also play a role in creating a specific ambiance, such as a modern and luxurious feel for high-end dealerships.
  7. Lighting Control Systems: Consider implementing lighting control systems, such as dimmers and sensors, to further enhance energy efficiency. These systems can automatically adjust lighting levels based on natural light availability or occupancy, reducing energy wastage.
Average Lighting Requirements for Car Dealerships

The number of light fixtures required for an average car dealership will depend on the size of the space and the specific lighting needs. However, to provide a rough estimate, here are some general guidelines:

  1. Showroom: The showroom is the centerpiece of a dealership and requires ample lighting to showcase vehicles attractively. On average, a showroom may need around 30-50 lumens per square foot.
    Offices and Customer
  2. Lounges: For offices and customer lounges, a lower lighting level of around 20-30 lumens per square foot may suffice since these areas do not require the same level of brightness as the showroom.
  3. Service Bays: Service areas demand higher lighting levels to ensure mechanics have sufficient visibility while working on vehicles. Around 50-70 lumens per square foot may be needed for service bays.
  4. Parking Lots and Outdoor Spaces: Outdoor lighting should be designed to ensure safety and security. The number of fixtures required will depend on the size of the parking lot and the desired illumination levels.


Keep in mind that these are approximate figures and may vary based on the specific dealership’s layout, design, and lighting goals. It’s always best to consult with lighting experts like IMS to create a tailored lighting plan that meets the dealership’s unique requirements while enhancing its customer appeal.

Lighting Design for Car Showrooms

Car showrooms require special attention when it comes to lighting design. The lighting should be warm and inviting because lighting that properly illuminates vehicles will help increase sales and satisfaction. Choosing the right type of lighting for the showroom is critical. LED lights have become increasingly popular because of their energy efficiency and long lifespan. However, track lights and recessed lights are also great options if you want to highlight specific areas of the showroom.

Benefits of Proper Lighting in Car Dealerships

Besides the obvious benefits of better illumination and increased sales opportunities, the right lighting plan can provide several other benefits. Dealerships that invest in eco-friendly lighting solutions can not only save money on energy bills but also reduce their carbon footprint. Proper lighting can help improve the customer experience, making them feel more comfortable and relaxed while they’re browsing the dealership. A well-lit dealership can also improve its marketability, making it a more attractive investment to potential buyers.

The importance of lighting in the competitive auto industry cannot be overstated. When it comes to catching a potential customer’s eye, lighting plays a critical role in enhancing a dealership’s overall appeal. There are several factors to consider, such as the first impression a dealership makes, the aesthetics of the vehicles on display, and the importance of branding and identity. Effective lighting can highlight the design features of cars and turn showrooms into eye-catching displays that grab the attention of passersby. But lighting isn’t just about looks. Adequate lighting creates a comfortable environment where customers feel engaged and can inspect vehicles more closely. It also has a significant impact on safety and security, as well as online presence and social media attention. In short, investing in high-quality lighting solutions can be an essential factor in a dealership’s success.

In the highly competitive auto industry, the importance of lighting cannot be overstated. Lighting plays a crucial role in catching the customer’s eye and enhancing the overall appeal of dealerships. Here are some key points to expand on this idea, along with relevant facts:

  1. First Impressions Matter: The moment a potential customer drives past or steps into a dealership, they form an initial impression that can significantly impact their decision-making process. High-quality lighting can create an inviting and attractive atmosphere that draws customers in.
  2. Emphasizing Vehicle Aesthetics: Proper lighting can highlight the sleek lines, curves, and design features of vehicles. It helps showcase the cars in their best possible light, making them more visually appealing and increasing the chances of a positive emotional response from the customers.
  3. Attention-Grabbing Showrooms: In an industry where countless brands and models compete for attention, standing out is crucial. Effective lighting can transform a dealership’s showroom into an eye-catching display, making it more likely for passersby to take notice and be enticed to explore further.
  4. Influence on Perceived Value: Studies have shown that the perception of a product’s value is influenced by its presentation. Well-lit showrooms give the impression of a professional, well-maintained establishment, which can positively impact the perceived value of the cars being sold.
  5. Customer Comfort and Engagement: Good lighting doesn’t only affect the appearance of the vehicles but also enhances the overall customer experience. Adequate lighting levels contribute to a comfortable environment where customers can clearly inspect vehicles and feel more engaged with their potential purchases.
  6. Branding and Identity: Dealerships often have specific brand identities they want to convey. Lighting can be strategically used to complement the brand’s colors and aesthetics, reinforcing brand identity and creating a cohesive experience for customers.
  7. Safety and Security: Adequate outdoor lighting is crucial for ensuring customer safety during evening visits. Additionally, well-lit parking lots and entrances deter potential criminal activities, providing customers with a sense of security while visiting the dealership.
  8. Influence on Customer Dwell Time: When customers find a dealership visually appealing and comfortable, they tend to spend more time exploring the vehicles and the showroom. Increased dwell time can lead to a deeper connection with the brand and higher chances of converting leads into sales.
  9. Impact on Social Media and Online Presence: In the digital age, customers often share their experiences on social media. A visually appealing dealership with impressive lighting can attract more social media attention, leading to increased online visibility and potential customer interest.
  10. Eco-Friendly Lighting Solutions: Dealerships that invest in eco-friendly lighting solutions not only reduce their carbon footprint but also appeal to environmentally conscious customers. Utilizing energy-efficient LED lighting, for instance, can be a compelling selling point.


High-quality lighting is a critical aspect of the competitive auto industry. It goes beyond merely illuminating the vehicles; it influences customers’ perceptions, emotions, and overall dealership experience. Dealerships that invest in well-thought-out lighting solutions are likely to have a greater customer appeal, ultimately translating into increased foot traffic, extended dwell time, and a higher potential for sales success.

The importance of the right lighting plan for car dealerships cannot be overstated. It is a crucial element that can make or break your dealership’s appeal to potential customers. Proper lighting can enhance the customer experience, increase sales opportunities, and improve the overall value of your dealership. Therefore, we recommend seeking professional help to create the perfect lighting plan for your dealership. So, take a step forward, light up your dealership, and give customers a great experience that they will never forget.

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